Florida’s Housing Market 2025: More Homes Selling Below Asking Price — What It Means for Buyers and Sellers

by Dr. Alicia Self

Florida’s housing market is experiencing a shift in 2025 that savvy buyers and sellers can’t afford to ignore. Across major cities like Miami, Tampa, Jacksonville, Orlando, Lakeland, Sarasota, Riverview, and Clermont, a growing number of listings are selling below asking price. For buyers, this presents a rare window of opportunity to secure their dream homes at more favorable terms. For sellers, it’s a clear signal that pricing strategy and marketing execution are more important than ever.

At Opulent Realty International, we’ve been helping clients navigate these exact market changes with data-driven strategies, targeted marketing, and expert negotiation to maximize results, whether you’re aiming to buy at the best value or sell for the highest possible return.

Florida Market Snapshot by City

Miami
Share of listings with price cuts: 29.5%
Median listing price: $585,000
Price change YoY: -1.8%
Median days on market: 52

Tampa
Share of listings with price cuts: 33.1%
Median listing price: $445,000
Price change YoY: -1.2%
Median days on market: 46

Jacksonville
Share of listings with price cuts: 31.7%
Median listing price: $410,000
Price change YoY: -1.5%
Median days on market: 49

Orlando
Share of listings with price cuts: 30.4%
Median listing price: $459,000
Price change YoY: -1.3%
Median days on market: 50

Lakeland
Share of listings with price cuts: 34.0%
Median listing price: $385,000
Price change YoY: -1.7%
Median days on market: 47

Sarasota
Share of listings with price cuts: 28.9%
Median listing price: $599,000
Price change YoY: -1.1%
Median days on market: 55

Riverview
Share of listings with price cuts: 32.5%
Median listing price: $420,000
Price change YoY: -1.6%
Median days on market: 48

Clermont
Share of listings with price cuts: 30.9%
Median listing price: $435,000
Price change YoY: -1.4%
Median days on market: 49

Why These Stats Matter

These numbers tell a clear story, Florida’s market is softening just enough to give buyers leverage while making sellers rethink their pricing strategies. When nearly a third of listings in major cities are seeing price cuts, it means competition among sellers is heating up, and buyers have more room to negotiate.

For buyers, this could mean securing a property below the original asking price, getting better terms, or even negotiating for seller concessions like covering closing costs. For sellers, understanding these market dynamics is crucial. Overpricing your home in today’s climate could lead to longer days on market, multiple price reductions, and lower final offers.

How Opulent Realty International Can Help

Whether you’re buying or selling, market shifts like these require precision, strategy, and expert guidance. At Opulent Realty International, we specialize in analyzing hyper-local trends, positioning properties for maximum exposure, and negotiating deals that put our clients in the strongest possible position.

If you’re a buyer, we can help you identify listings with the most negotiation potential and guide you through making competitive yet cost-effective offers. If you’re a seller, we use advanced marketing, professional staging, and intelligent pricing strategies to ensure your property stands out, even in a crowded market.

With our deep knowledge of Florida’s most active markets, from Miami’s vibrant luxury scene to the family-friendly communities of Clermont, you’ll have a trusted partner who understands exactly how to move in today’s market.